Lost and Dire is a "brand concept" that I made. By designing packaging, clothing, and combining many pieces of existing retro figures, I brought my own fictional world to life.

The brand is based around desperate (and mutated) characters, humanity's last hope to survive the apocalypse. Explore their world through Lord and Dire's toy line, clothing, webcomics, and webpage!

I love very minimal yet fun packaging, this project was an exploration of that. Also, if you find this stuff creepy, that's the point.